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Research papers

From hearing it said to seeing it done

In our day, resorting to the declarative is not sufficient, in particular when daily concerns and cultural practices are involved. Discourse is frequently stereotyped through cliches conveyed by public opinion as echoed by the media. Individuals are...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Sylvie Motte, Laure Schapira
June 15, 1990

Research papers

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986

Research papers

The qualitative approaches and their anticipatory function

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986